Genesis Magma Racing reveals volcanic livery for its maiden Le Mans
South Korea's first entry into Le Mans' top class arrives at the 94th running with a lava-inspired wrap and modest goals.
Genesis turns up at the 94th 24 Hours of Le Mans (10-14 June 2026) as a genuine first: the maiden appearance of the Korean marque, and the first time a South Korean manufacturer has lined up in the race's top Hypercar class. The team fields two GMR-001 machines, the #17 and #19, and they will be hard to miss.
The livery is the headline. Genesis Magma Racing has dressed both cars in a volcanic gradient that runs from deep red at the rear to Magma Orange at the nose, evoking flowing lava. The two entries are differentiated up close: the #19 carries a white Genesis logo with its own accents, while the #17 leans on orange and black. Running the length of each car is the word "Magma" rendered in Hangeul (마그마), a deliberate nod to the brand's Korean identity and a sense of pent-up energy.
The detailing goes beyond aesthetics. Technical partner HEXIS developed specialist wrap films and adhesives engineered to hold their colour and visual nuance across the full day-and-night cycle of an endurance classic, where a car is seen in bright afternoon sun and again under floodlights in the small hours.
Behind the show is a programme finding its feet. Led by team principal Cyril Abiteboul, Genesis Magma Racing arrives off the back of a maiden points finish at the 6 Hours of Spa-Francorchamps. Abiteboul has framed the debut in plain terms, saying the team must make its on-track performance match the attention lavished on the designs.
The goals are pointedly humble: complete at least 70 percent of the race distance and have both cars still running at the flag. For a brand-new top-class effort at the toughest event in sportscar racing, simply finishing intact would be a result worth building on.
Read the full reveal at 24h-lemans.com, the official Le Mans organiser.
