LA28 has opened its brand to small manufacturers in Los Angeles County. A new licensing programme, Made for Two-Eight, lets local makers put the official LA28 emblem on products they design and produce in the county, and sell them through their own shops and other channels in the run-up to the Games.
The organising committee launched the scheme at Homeboy Industries, the Los Angeles social enterprise, which becomes the first licensee for apparel and accessories. Its first design, by Homeboy Art Academy founder Fabian Debora, features a torch: Homeboy founder Fr. Gregory Boyle carried the Olympic flame in 1984.
Who can apply
Licences are awarded competitively and each covers one product category. Applicants must make their products at a physical site in LA County, source their materials locally where they can, and qualify as a small business under US Small Business Administration size rules. Businesses inside the City of Los Angeles get the first month to themselves before the scheme opens to the rest of the county.
Applications open on RAMPLA.org on 30 October and close in February 2027. Winners are named in July 2027, and licences run from roughly a year before the Olympics to the end of the Paralympics in August 2028. LA28 says licensed products will also be stocked in its own retail locations.
LA28 chief executive Reynold Hoover said the aim was for visitors to "take home the authentic creativity of Angelenos."
Source
Original summary by Proventier.